Travel technology has made online travel agency as a very potent business. Rather than local, travel business has gone global. When you are thinking of establishing a B2B (Business to Business) online travel agency, it is immensely important to choose the right hotel reservation system software. This would give rise to a question regarding the features that should be a part of the hotel reservation system, which can make it unique and let you have a strategic competitive advantage.
Top hotel reservation system software must have following features:
Global Hotel Rooms Inventory – While dealing with global market, having global hotel room inventory is a must. Hotel reservation system software must be connected with top hotel inventory to provide best deals to global clients.
B2C & B2B both the interfaces – Being an online travel agency, you should always opt for a hotel reservation system that has the capability of B2B and B2C both the interfaces. There should be distinct identifier separating the B2B and B2C version of the hotel reservation system. This separation could be achieved through implementing customized customer interface with distinct features.
Multiple Payment Gateways – An excellent travel agency would be the one that has the capability of possessing multiple payment gateways. There would be some customers who would prefer paying through credit or debit cards and there would be other you would prefer using Paypal. There would be users who would change to another travel agency when he/she is unable to use their preferred payment option.
CRM / Client Retention Tools – Retaining of the old client is equally important to attracting new clients. Your hotel reservation system should have the facility of providing timely alerts for booking status and cancellation status through emails. One of the effective methods used by the hotel reservation system for retaining client is pushing the relevant content to them through mapping the hotels, cities and countries with the helps of a one stop shop in your home page.
Google Map & Street View Option – Clients always prefer dealing with real business. When you integrate the Google map street views with the hotel reservation system, will enable the client to locate the business with ease. Google map also helps you in getting connected to clients who prefer to deal face to face.
Logs for the Agents – An online travel agency is regarded to be excellent when it is capable of developing an excellent agent activity, which further simplifies the process of user behavior analysis. The result of the analysis helps in determining the strong and weak points and also helps in product development.
Graphical Booking Reports – This gives agents a clear idea about the progress, which is happening on their front.
Apart from these, there are generic features like SMS alerts, reminders that’s help in enhancing the level of accuracy related to the hotel reservation system. Do write us back to check a detailed demo of the system.