Prospective travelers today, log on to the web before buying their suitcase. They search for airlines, hotels, transfers and sightseeing in the hundreds of travel websites out there. Travel portal development is now naturally the crux of marketing strategy and growth plan.
Travel portal is a comprehensive web-based online booking engine, designed specifically for travel agencies and hospitality business. The travel automation platform you choose should have the following features:
GDS Connectivity: A leading travel software will provide the best deals, because of the connect with the GDS providers. Any travel portal pulls the inventory from these global distribution systems. So connection to a primary GDS is a must.
XML / API Integration: There are several principal aggregators, which provide best in class inventory for hotels and cars. Travel software must be connected to these for better rates and extensive inventory.
CMS – Content management system should be user-friendly with a simple, easy to use admin interface. Admin should be able to change the offerings on website instantly, change the look of the front office, organize pages as per requirement.
Every travel agency is unique in its operations, style, target customer community. So the system should be scalable and flexible. Only a customizable travel software platform is viable to a travel agency. Moreover, the managers of the platform should be well versed in travel business.
The platform should have a highly sophisticated automated content standardization system to sort and present the data intelligently.
CRM should be scalable and complete. This is inevitable for internal user management too.
Take care that the platform you select reduces the manual data processing work in your office.
Finally the platform must be PCI PA DSS compliant to secure online payment processing.
Finding a suitable and efficient travel portal development company, is a solution for all.
Author is a senior business analyst and an expert in travel software development and marketing strategy implementation.