Latest technology has helped small and midsize travel agencies operate more efficiently and cost-effectively in an increasingly competitive environment. With a carefully crafted marketing strategy and well-designed travel software in place, travel agencies can be more productive and efficient by using the fastest growing social media.
Today, people who frequent Twitter and LinkedIn, checks the top travel deals provides by the top agencies worldwide. With the right deal available at right price, more and more customers will eventually purchase the deals.
All the leading travel agency software have integration process through social media APIs for seamless login and more over, the end users will also able to share the travel itinerary details along with complete travel plan. Link of social media icons will also encourage the visitors to your website to click on the icons which will lead them to your social pages. You can encourage the visitors by offering them some freebies such as an e-book. Due to this free valuable content, when they need a product or service within your niche market, you will be the first one they’d contact. Survey shows that social media referrals have increased the sales through online travel booking software by 8.5%.
Your social media consultant should ensure that your online travel software in sync with all your social pages. The client comments, new initiatives, images and other valuable information should be shared to common network.
Twitter’s search tool is a very strategic device to incorporate into your information-gathering strategies. One can integrate through the API and share all the tweets on the travel software online interface. These information can also be indexed and searched through google and thus provide better visibility.
Facebook has a lion’s share, when it comes to social media. Thus all the travel reservation systems are using its interface for login and sharing the itinerary. One must use the social media seriously as this will certainly improve the sales of your online travel portal.
Author is a travel technology expert and has been involved in several travel portal development projects.