How we can improve customer engagement through the latest travel technological advancements?

The internet and the proliferation of smart-phones have transformed the way consumers reserve hotels and accommodation. This drastic change in consumer behavior has led to an up-rise in online bookings around the world and inherently meant a transformation in how travel agencies help their customers book hotel rooms. Travel agencies with hotel booking systems are getting more business. Hotels also benefit from hotel booking systems as they get more rooms booked, thus avoiding the prospect of rooms remain vacant.

Booking Systems

For the B2C user perspective, below is work flow, which they see during the booking process-

  • Availability based on date and number of people
  • Dynamic Rate Display
  • Multi Property Display for Chains
  • Google Maps for Multi Property Sites
  • Room + Hotel Image Gallery
  • Room + Hotel Description
  • Guest History Profiles
  • Online Reservation Modification
  • Online Cancellation
  • Credit Card Verification
  • Payment Processing
  • Vouchers
  • Dynamic Packaging
  • Confirmation by Email and SMS

The whole online hotel booking system being 100% web based model, it was profitable rather than conservative method. Major business models, B2C, B2B, B2B2B and B2B2C are used widely across the globe. There have been a consistent debate about, which one is better but most of the leading travel agencies are actually using both.

Professional travel portal development companies, which are offering online hotel booking system are now clubbing the system with mobile apps based on android and iOS operating systems. Most of the working and corporate professionals prefer to get the booking done on the go and thus mobile apps are far more helpful rather than web version.

Online hotel booking systems which are openly definable and customizable to cater to their specific business needs. Multilingual hotel booking systems are widely used in USA, Europe, Saudi Arabia, Dubai UAE, India and Singapore. A combo of robust hotel booking system and mobile app can certainly keep you ahead of competitors.

Regarding Author:

Author is a senior business analyst and an expert in travel portal development and marketing strategy implementation.


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