Travel and travel ecommerce have grown exponentially over last few years. Travel bookings have changed from a traditional way to a more modern way, which includes online bookings through B2B, B2C and B2B2C channels. Travel software developers are also competing hard to deliver better to their clients. More over the competition is not only about functional aspect of the travel portal development, but also about making the travel software more and more visible on the search engines to generate more and more clients. Travel agencies are also seeking the services of professional travel software development to developer online travel portals for them.
A professional travel software developer will be well-versed in whole travel technology domain. He will have a clear idea about B2C module, B2B module, corporate module, sub agent module, admin module and white labelling. The travel software developer should also be well versed in travel apis / hotel apis including the knowledge of web services integration. Most of the travel agencies are now focussing on responsive themes so the knowledge of jquery is equally imperative. This is not only important from technology perspective but also gives a great edge from business perspective as well.
There are many responsive travel portal themes available, which are off-the-shelf. This can be directly taken by a travel portal designer and can be implemented. But as they say that customization is needed to get ahead, a travel agency software will get an edge only because of these customizations. Most up-to-date designs can assure growth to your business and improve conversion rate. Different pages of the travel website should adhere to a common style and consistency should be maintained everywhere. This always help in terms of brand recall.
High-quality travel ecommerce website can highlight the offerings including the flights, hotels, transfers, sightseeing and holiday packages. User experience, which is a key for the success of any ecommerce, combining with the cross sale option, definitely takes the lead. This is something, only a well-experienced travel software developer can do.
To choose a perfect travel software developer, you must go through the entire portfolio of travel websites and booking engines. You must review the projects from the end user perspective, rather than only looking through a functional perspective. If the portfolio contains the responsive UIs, which are perfectly working on different OS and devices, then you are definitely talking to right software developer.
A professional travel website developer will always go through the business concept before starting the project. He will definitely draft the complete scope and the DB can be created based on that only. After that he will work on wire frames. If the wire frames are perfectly fine, then the actual design work gets started. After this, responsive HTML starts. W3C should followed anywhere and everywhere throughout the project. The rule is clear – better user engagement, MORE SALES!!!
Author is a senior business analyst and an expert in travel software development and marketing strategy implementation.