The total travel volume had grown several folds in the last decade and so thus travel agencies and travel management companies are. Most of the travel companies are graduating to OTA model and deploying the best in class travel portal development project to provide the ultimate user experience to their clients. OTA stands for Online Travel Agency and under this model – almost all the process are web based starting from the itinerary search to bookings.
Travel software development and travel mobile apps have become the huge opportunity. As smart phones are increasing their length and width across the globe, its imperative to have a next generation system, which can cater to online travel software model and fulfill the need for travel mobile app too. This is why a consolidation is needed for the travel software products with the mobile technologies, may be android app, html5 app or iphone app.
Like very business, travel domain also has something to share to its client on the go. It may be a new travel deal for client, a itinerary confirmation, change in the flight schedule, information about new packages. These can be seamlessly connected between the travel software and mobile app, could be shared to clients in real time. This not only builds the brand in a better way but this proactive approach improves the client relationship as well.
As per recent surveys, end users and travel agents, both will shift to online travel software, which gives the accessibility on desktop systems smart-phones. This not only saves their time but also improves the productivity. Travel agencies can develop mobile apps through travel technology companies and get it integrated into their existing travel system. This will not only help retaining the existing clients but also build a new customer base as well.
There are many good travel technology companies, delivering responsive travel websites using HTML5 and CSS3. This enables the travel software compatibility on cross platform and ensures that every user on every device can access the data seamlessly. It’s a right time, when travel agencies start consolidating their travel portal for cross platform compatibility and build the native apps to deliver the best to end users.
Impact of GDS on Hotel Booking Systems
In a recent survey, year 2015 set up a record for travel bookings through global distribution system. Around 62 million bookings were processed across various travel portals and online hotel booking systems. In 2016, its expected to cross 64.5 million as per latest projections. In terms of revenues $12.5 billion was clocked across all channels in the second quarter in the top 50 global markets, encompassing 69 million hotel room-nights. United States, India and UAE saw more absorption from OTAs, travel agency software and online hotel software.
Author is a travel technology expert and has been involved in several travel portal development projects.