With summer is on, people are planning for travel & vacations. Travel agencies are also pushing the operations to meet the demands. As the competition is high, its important to connect to right clients, either using a great travel agency software, supported by a good CRM team. Following are a few tips to increase the sales.
As most of sales are through online travel agency software, use a travel software which connects to social media. Most of the clients read the reviews before they make the purchase.
Find the real interests of your potential customers and highlight them. Encourage them to send and update the reviews / comments on your travel website, which is anyways accessed by several potential clients.
Going to places is always trending in the social media. Travellers when dissatisfied or angry at a restaurant, hotel, or a flight immediately inform the world through social media. Sometimes they appreciate good service. Interact with them, win their trust, and transform them to your loyal customers. Create a separate travel blog to accommodate the end user contents.
With pictures, videos, questions or statuses you can get followers and likes. Social media will tell you where to improve. Social media is big tool to boost sale. A buzzing travel portal will always convert more sales.
Offers are an all-time favourite for customers. Declare discounts and freebies frequently. Sell hotel booking, flight booking and activities together. Travel packages attract even reluctant customers. Publish everything using the CMS of your travel portal software and share it to clients.
Use SMS sending software to sell ‘last-minute’ flight tickets at great discounts, when there are unexpected cancellations in flights or when tickets are not sold out enough. Who will not desire to get highly discounted last-minute deals to their dream destinations on their mobiles. You can also use your mobile app for this. You can keep your customers updated on new destinations etc.
Your travel software must remind them about travel insurance, special baggage regulations or about the delay of their flight. Users will always appreciate taking care of these small things.
You can concentrate on a certain demographic area, a type of travel, a destination and make a travel niche. Your travel software will play a significant role in keeping in contact with these special people even when they are on the move.
Growth Forecast for Travel Technology Solutions @ 7.9% CAGR till 2019.
Travel technology is growing rapidly worldwide on base of online travel software and GDS systems. Demand for B2B travel portal development, OTA software and airline reservation system is surging in all parts of world. Mobile devices are becoming the most preferred medium for using travel technology. Big data, analytic tools and social media are becoming the latest trend among travel technology providers.
Author is a travel technology expert and has been involved in several travel portal development projects.